women led business THAT CREATES LIVELIHOOD AND ZERO PLASTIC HANICRAFTS
Company Overview: Ekobae is a sustainable handicraft venture dedicated to creating eco-friendly, handcrafted products that blend artistry with sustainability. We take pride in our commitment to environmental responsibility and ethical production practices. Our mission is to promote conscious consumerism and support local artisans while leaving a positive impact on the planet. Position Overview: As a Digital Marketing Personnel, you will play a crucial role in promoting our sustainable handicraft products to a global audience. You will be responsible for creating and executing digital marketing strategies that resonate with eco-conscious consumers, drive brand awareness, and contribute to the growth of our business. Key Responsibilities: Develop and Implement Digital Marketing Strategies: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with the brand's values and goals. Execute campaigns across various digital channels, including social media, email marketing, content marketing, and influencer partnerships. Social Media Management: Manage and grow our presence on social media platforms (Instagram, Facebook, Pinterest, etc.) by creating engaging content, including images, videos, and stories. Monitor and analyze social media performance metrics, and adjust strategies for optimal results. Content Creation and Management: Create compelling and relevant content that highlights our products, artisans, and commitment to sustainability. Coordinate with designers, photographers, and content creators to ensure a consistent brand voice and aesthetic. Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage existing customers, and drive sales. Segment email lists and personalize content to deliver targeted messaging. SEO and SEM: Optimize website content for search engines to improve organic visibility and drive traffic. Manage pay-per-click (PPC) campaigns to increase website conversions. Influencer Partnerships and Outreach: Identify and build relationships with influencers and bloggers aligned with our brand values for collaborations and partnerships. Analytics and Reporting: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization. Qualifications: Proven experience in digital marketing, preferably in the sustainable or eco-friendly product industry. Strong understanding of sustainable and ethical business practices. Proficiency in social media platforms, content management systems, email marketing tools, and SEO/SEM techniques. Excellent written and verbal communication skills. Creative thinker with a passion for storytelling.
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